The department’s Communication Branch provides specialised expertise and support to the portfolio’s Ministers and the department across a range of communication functions.
Services include developing and implementing communication strategies, events management, public affairs, speechwriting and corporate communication.
Public information activities and events
The department undertakes public communication activities to inform members of the Australian community about the range of programmes and initiatives we administer. Sometimes these activities require paid placements, which are made in accordance with Australian Government guidelines.
Media and speechwriting
Working in partnership with the portfolio Ministers’ offices, journalists and other stakeholders, the department produces communication products including media releases, fact sheets, speeches and question-and-answers. These products help to ensure the availability and accessibility of accurate information about the portfolio’s programmes and initiatives.
Engagement through social media
The department uses social media to provide information about programmes and initiatives, promote activities, respond to inquiries from the public, encourage public participation and engage a broad online audience. The department has seven active social media projects spanning a total of 11 points of presence.
The department also organises public forums to discuss policy and receive feedback from the community. Live events have been held in the department’s theatre, supported with live online streaming and chat facilities.
Making these forums available live online and viewable on demand after the event means that people can watch the full discussion rather than having to rely on coverage provided in mainstream media.