Appendix 1—Advertising and market research

Details of payments made to advertising, market research, polling, media advertising and direct mail organisations by the department in 2013–14 are listed in the following tables. Where the total paid is less than $12,400 (inclusive of GST) details have not been included. This is consistent with section 311A of the Commonwealth Electoral Act 1918.

During 2013–14, the Department of Education conducted one advertising campaign: National Plan for School Improvement and Child Care Assistance. Further information is available at www.education.gov.au and in the reports on Australian Government advertising prepared by the Department of Finance. Those reports are available on the Department of Finance website.

Table 21: Market research and polling organisations

Organisation Service provided 2013—14 Total $ paid
ORIMA Research Pty Ltd Qualitative branding research to inform the re-branding of the Australian Early Development Index 77,788.80
Taylor Nelson Sofres Australia Pty Limited National Plan for School Improvement campaign—benchmarking, tracking and evaluation research 105,600.00
Taylor Nelson Sofres Australia Pty Limited Quantitative research for the 2013 Child Care Rebate campaign 65,340.00

Table 22: Media advertising organisations

Organisation Service provided 2013—14 Total $ paid
Adcorp Australia Limited Advertising for the Home Interaction Programme for Parents and Youngsters community nominations 115,634.88
Universal McCann Advertising for National Youth Awards 39,359.60
Universal McCann Advertising for the National Plan for School Improvement campaign 3,287,138.39